e.l.f. Lash ‘N Roll Mascara, Curling Mascara For Visibly Lifted Lashes, Lifts & Separates Lashes. Long-Lasting Formula, Vegan & Cruelty-Free, Pitch Black

If you’re looking for a mascara that can give you maximum curl and lift without using a lash curler, you might want to check out the e.l.f. Lash ‘N Roll Mascara. This is a curling mascara that claims to give you your most lifted lashes ever, with a double-sided and curved silicone brush that separates, lifts, and curls each lash. In this blog post, I’ll review the e.l.f. Lash ‘N Roll Mascara and share my thoughts on its performance, formula, ingredients, and price.

What is the e.l.f. Lash ‘N Roll Mascara?

The e.l.f. Lash ‘N Roll Mascara is a curling mascara that promises to give you maximum curl and unbeatable lift without using a lash curler. It has a double-sided and curved silicone brush that separates, lifts, and curls each lash. The shorter bristles hold onto the formula while the longer bristles evenly coat each lash. The formula is long-lasting, smudge-resistant, and flake-resistant, and it comes in a pitch-black shade.

How does the e.l.f. Lash ‘N Roll Mascara perform?

I have straight and sparse lashes, so I’m always looking for a mascara that can give me some volume and curl. I was intrigued by the e.l.f. Lash ‘N Roll Mascara because it claims to do both without using a lash curler. I applied two coats of the mascara on my upper lashes, starting from the roots and wiggling the brush upwards. I also applied one coat on my lower lashes.
The first thing I noticed was how easy it was to apply the mascara with the double-sided and curved brush. It glided smoothly on my lashes and separated them nicely. The shorter bristles really helped to deposit the formula on my lashes while the longer bristles combed through them and gave them some length. The formula was not too wet or too dry, and it did not clump or smudge.
The second thing I noticed was how much curl and lift the mascara gave me. My lashes looked visibly lifted and curled, almost like I used a lash curler. The mascara also gave me some volume and definition, making my lashes look fuller and darker. The curl and lift lasted all day without drooping or flaking.

What are the ingredients of the e.l.f. Lash ‘N Roll Mascara?

One of the things I love about e.l.f. products is that they are made from skin-loving ingredients that are good for you and the environment. The e.l.f. Lash ‘N Roll Mascara is no exception. It is vegan and cruelty-free, meaning it does not contain any animal-derived ingredients or animal testing. It is also free of parabens, phthalates, sulfates, mineral oil, petrolatum, formaldehyde, triclosan, triclocarban, ethoxylated ingredients, polyethylene glycol (PEGs), propylene glycol (PG), butylene glycol (BG), BHA/BHT.

The full ingredient list of the e.l.f. Lash ‘N Roll Mascara is as follows:
Water (Aqua), Styrene/Acrylates/Ammonium Methacrylate Copolymer, Paraffin, Synthetic Beeswax, Bis-Diglyceryl Polyacyladipate-2, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Ethylhexylglycerin, Tetrasodium EDTA, Iron Oxides (CI 77499)
As you can see, the mascara contains mostly synthetic ingredients that are commonly used in cosmetics. Some of these ingredients may have some benefits for your lashes, such as:

  • Styrene/Acrylates/Ammonium Methacrylate Copolymer: This is a film-forming agent that helps to create a smooth and even coating on your lashes.
  • Paraffin: This is a wax that helps to thicken and stiffen the formula and give your lashes some hold.
  • Synthetic Beeswax: This is a vegan alternative to beeswax that helps to condition your lashes and prevent them from drying out.
  • Palmitic Acid: This is a fatty acid that helps to moisturize your lashes and make them more flexible.
  • Acacia Senegal Gum: This is a natural gum that helps to thicken the formula and give your lashes some volume.
    However, some of these ingredients may also have some drawbacks for your lashes or your health, such as:
  • Triethanolamine: This is a pH adjuster that can cause irritation or allergic reactions in some people.
  • VP/Eicosene Copolymer: This is a film-forming agent that can make your lashes feel stiff or brittle.
  • Phenoxyethanol: This is a preservative that can cause irritation or allergic reactions in some people.
  • Ethylhexylglycerin: This is a preservative that can cause irritation or allergic reactions in some people.
  • Tetrasodium EDTA: This is a chelating agent that can make your lashes more prone to breakage.

How to Use e.l.f. Lash ‘N Roll Mascara

Using e.l.f. Lash ‘N Roll Mascara is easy and fun. Here are the steps to follow:

  • Start by curling your lashes with an eyelash curler if you want extra lift.
  • Apply the mascara from the root to the tip of your lashes, wiggling the brush slightly to coat each lash.
  • Use the shorter bristles to apply more formula to the base of your lashes for more volume.
  • Use the longer bristles to comb through your lashes for more separation and length.
  • Apply a second coat if you want more drama and intensity.
    That’s it! You’re ready to rock your curled and lifted lashes with e.l.f. Lash ‘N Roll Mascara.

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